ISCR EXTINS
You know how well you feel.
You don't know how well your customer feels.
Financial indicators confirm what has already happened. ISCR EXTINS shows you what's coming — 4-8 weeks ahead.
The problem
The five unanswered questions
How do you know the customer is drifting away BEFORE sales figures confirm it?
Monthly reports are confirmations of losses already incurred. By the time same-store sales show a decline, the customer left weeks ago.
How do you differentiate your response between stores that are struggling and those that are performing?
A network of 200 or 500 stores does not live a single reality. Yet most decisions — pricing, promotions, assortment — are made uniformly.
How do you decide between defensive mode and offensive mode — for each location?
Some stores need margin protection. Others face an opportunity to capture market share. The decision is not a network-wide one.
How do you avoid the trap of uniform decisions when the network lives non-uniform realities?
Uniformity applied to a heterogeneous reality produces under-reaction where urgent action is needed and over-reaction where the situation was stable.
How do you turn the experience of a crisis into institutional knowledge — not just survival?
Organizations that learn systematically from crisis respond two to three times faster to the next one. Not from luck, but from systems.
The solution
One number per store cluster. Calculated monthly. Immediately actionable.
ISCR EXTINS combines three signal sources — transactional behavior, declared attitudes, and front-line observation — into a single index, calculated separately for each Cluster (groups of stores by format, geography, or performance).
Score on a scale of –100 to +100
What customers actually do
Visit frequency, average basket, down-trading, SKU diversity. From the POS data and loyalty cards you already have.
How customers feel
Budget perception, intention to shop, personal economic sentiment. A monthly micro-survey of 3 questions sent to the loyalty base.
What store teams see
General customer mood, price comments, new behaviors at the shelf. A weekly 3-5 minute form per store manager.
Alert system
Four alert levels. Differentiated actions.
Granularity
Why per Cluster, not per network
The difference between a network ISCR of –5 and an urban Hyper Cluster ISCR of –25 is the difference between general vigilance and immediate intervention.
A store entering a crisis becomes visible in the per-Cluster ISCR 4-8 weeks before the effect appears in the network ISCR or in financial indicators.
Results
What ISCR EXTINS delivers
Don't know which alert zone your organization is in?
The ISCR Interactive Diagnostic — 10 questions, 4 levels, a real score of your current capacity to manage a customer sentiment crisis.
Take the diagnostic now →Contact
Request an ISCR EXTINS presentation
We present ISCR EXTINS to your management team in a working session format — using data from your own systems as a calibration example. Capacity: 3 networks simultaneously.