Frequently Asked Questions

PromoGrid is the Operational Standard for commercial promotions. It is not a software, not an agency, and not a creative tool. It is a framework of procedures, responsibilities, and traceability that controls the execution of promotions — from data validation to financial reconciliation and lessons learned.

PromoGrid is a standard, not a software. It has no user interface of its own and is not a SaaS. It is a set of documented operational procedures that can be implemented in any organization, regardless of existing software systems. PromoGrid can be integrated with existing systems through Module H (IT Adaptation & Integration Layer).

PromoGrid has 12 selective modules (A–L): A · Data Validation, B · Warehousing, C · Shipping, D · Support & Ticketing Center, E · Control Room, F · Regulator Shield, G · Scenario Lab, H · IT Adaptation & Integration Layer, I · Data Validation & Structuring, J · Financial Reconciliation, K · Post-Mortem & Learning, L · Playbooks. These are activated selectively depending on the type of promotion. The permanent Trunk remains active at all times.

PromoGrid solves three fundamental problems: operational improvisation (most promotions are executed without a documented standard), masked risks (lack of traceability turns audits into a lottery), and the absence of institutional learning (every promotion starts from scratch, mistakes are repeated). PromoGrid introduces process, traceability, and organizational memory.

PromoGrid addresses three types of organizations: fulfillment companies (which execute promotions for clients and need clear documents and defined responsibilities), marketing agencies (which must guarantee that execution confirms the creative concept), and brands (which want control and traceability over promotional budgets spent by third parties).

Seven immutable phases, in fixed order: Conceptualization (F1), Configuration (F2), Validation (F3), Launch (F4), Operation (F5), Closure (F6), and Post-Mortem & Learning (F7). Transition between phases is a punctual, documented event. Returning to a previous phase is allowed but requires recorded motivation. F7 has special status — it is a systemic post-campaign activity, mandatory, not a phase of the promotion itself.

The matrix classifies the risks of a promotion into eight categories — Strategic, Data, Operational, Logistic, Financial, Legal/Compliance, Reputational, Control/Traceability. Each category has primary modules responsible for managing it. The Strategic category remains under the Beneficiary's responsibility. The matrix is a living instrument — updated whenever a campaign reveals a new risk.

Module J closes the promotion financially: it confronts costs with payments, documents every discrepancy on four canonical types (data, volume, contractual, operationally unresolvable) and produces a unified, auditable report. Module K formalizes the lessons learned, classifying them on four categories (process, calibration, risk, excellence) and integrating them into the PromoGrid Standard. Mandatorily activated at the end of every campaign, K transforms each promotion into a source of institutional knowledge.

Because incident response cannot be improvised. In the first 30 minutes of an incident — outage, data breach, reputational crisis, prize wrongly delivered — improvisation does the most damage. Module L contains 18 canonical Playbooks, grouped in six incident families, with predefined steps, clear roles, and firm SLAs across four levels (30 minutes, 2 hours, 4 hours, 24 hours). OPS standardizes the response — it does not improvise.

PromoGrid offers 12 web applications, complementary to the standard. Three of them are public and directly accessible on promogrid.ro: ISCR Interactive Diagnostic, Stability and PG-FI (Fear Index). The remaining nine applications are accessible through PromoGrid Advisors and cover critical stages of the promotion: data validation, operational control, organizational assessment, scoring, audit and reporting.

The three public applications — ISCR Interactive Diagnostic, Stability and PG-FI — are accessible directly, without authentication. The remaining nine applications require an active contract with PromoGrid Advisors (advisors-promogrid.com). Advisors access includes implementation support and field consulting. Contact [email protected] for details.

PromoGrid (promogrid.ro) is the standard — the public documentation, architecture, modules and principles. PromoGrid Advisors (advisors-promogrid.com) is the consulting practice that derives from this standard, significantly extending the problem space from which PromoGrid emerged.

No. PromoGrid is a generic standard for any type of commercial promotion: cashback, contests, sweepstakes, prize promotions, loyalty programs, conditional discounts, sampling. Modules are activated selectively depending on the type of promotion. Module F (Regulator Shield) specifically addresses promotions with legal and compliance implications.

By contacting a consultant, through PromoGrid Advisors, you can receive all the detailed information.